Amara participated in the IFA Berlin event.

The people who need connection the most are the ones technology keeps overlooking. Not because they can't use it, but because it was never designed for them. Amara is our answer: connection for the second half of life. It links older adults with their families through the simplest interface there is, their own voice. They ask, and the people they love are there. Nothing to learn, and nothing their family has to set up or manage first. And it stays their story. Families hear from their parents, not about them. There are no dashboards and no tracking in Amara, because being watched is not the same as being in touch. Amara is voice-first, GDPR-compliant, engineered in Berlin, and co-developed with the older adults it's built for.