Amazon is hosting the unBoxed2026 Connections stage for the second year running, featuring Lauren Ingerman and Zahara Malik from Ipsos sharing research on consumer behavior shifts and brand adaptation.

Signal category

Presence & Recognition

Quote

“I'm excited to be returning to the #unBoxed2026 Connections stage for the second year running! This time, I'll be joined by Zahara Malik from Ipsos to share our latest research on how consumer behavior shifts during times of uncertainty and what brands can do to adapt alongside their customers to build lasting trust.”

— Lauren Ingerman|Amazon team