Amazon noted that PepsiCo ran a capabilities review and moved a $1.7B global media account away from Omnicom after 25 years on AI and data integration.
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A stunning decision. Systems is strategy now. PepsiCo just proved it. Publicis didn't win PepsiCo's global media account through a pitch. Instead, PepsiCo ran a capabili…
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Amazon
- Industry
- Software Development
- Company size
- 10,001+ employees
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