ami - advanced magnetic interaction published an article exploring why everyday objects may become the most intuitive digital interfaces of tomorrow.

The leading pioneer in Augmented Interaction Technology ami's technology comes from years of research in magnetometry in the aerospace and defense fields and was born in the CEA LETI (French Energy & Alternative Energies Commission and its electronics laboratory) considered the world’s most innovative research institution, according to Reuters. After 4 years of incubation, the company was created in 2014. The company combines state-of-the-art expertise in embedded systems, algorithms & signal processing applied to magnetism, with a strong expertise in user experiences. In a world where digital technology is omnipresent, interacting with these tools is a major challenge for our civilization. By merging the digital and physical worlds, we actively contribute to the digital revolution by inventing, enriching, and facilitating human interactions with the digital world. We unlock tomorrow’s interactions, simpler, more affordable, more responsible, richer ... thus improve people's quality of life. Since 2019, ami brought to market two product lines. One under the iskn brand dedicated to creatives, teachers & remote workers. Called Repaper, this product is a collaboration with Faber-Castell of Germany. The second developed in collaboration with Bandai Namco Entertainment, Tori, is a disruptive playful learning platform to stimulate 21st century skills of 5- to 8-year-old kids. Acquired by BIC Group in Sept. 2022 to become a leader in human expression, this industrial backing will provide ami with exceptional resources to achieve its ambition of setting a new Human Machine Interaction technology standard.

Founded 2014