AMP Mindset partnered with the NSSF—The Firearm Industry Trade Association to share the Gun Storage Check Week message.

AMP Mindset is a mental performance training company founded by Olympian and performance coach Gabby Franco. We help athletes, law enforcement professionals, executives, and high-performing teams develop the mental skills required to excel under pressure. Built on the AMP framework — Awareness, Mindset, and Process — our training focuses on strengthening focus, emotional control, resilience, and decision-making in high-stakes environments. We equip individuals and organizations with practical tools to manage stress, sharpen execution, and consistently perform at their highest level. Through our AMP framework — Awareness, Mindset, and Process — we train the mental skills required to manage stress, sharpen decision-making, build resilience, and execute with precision under pressure. Win the moment. Win your life.