Amplifire AI Learning CEO Bob Burgin published a new Forbes piece on Reinforcement Human Learning from Computer Feedback (RHLCF) and why leaders shouldn't just use AI for efficiency.

There is a gap between what your workforce thinks it knows and what it actually knows. In high-stakes industries, that gap has consequences. We named this problem Confidently Held Misinformation™. We patented the methodology to detect and correct it. And over decades of research and five billion learner interactions, we proved that addressing it changes behavior in ways that are measurable, lasting, and traceable to outcomes. Amplifire is the AI Learning Platform, built on brain science that delivers the proven results of 1:1 expert instruction at enterprise scale. Our AI proactively instructs every learner — not waiting to be asked, not tracking whether they watched a video, but teaching what they need to know and proving that knowledge changed. Unlike traditional platforms that track completion, or AI chatbots that wait to be asked, Amplifire proactively instructs every learner, adapts in real time, and delivers measurable knowledge gains. The result: 50–80% less training time. Verified competency. ROI that pays back in 3–6 months. Healthcare systems, life sciences organizations, professional services and enterprise workforces trust Amplifire to turn training into a measurable business outcome.