And1 Advisors published an article by Scott Anderson analyzing culture, hiring, coaching, and team collaboration as factors that separated companies from $20M ARR and led to scaleups.

Accelerating Revenue Growth for High-Growth B2B SaaS Companies And1 Advisors partners with B2B SaaS startups and scaleups ($1MM-$100MM ARR) to unlock predictable, sustainable revenue growth. Unlike traditional consultants who deliver recommendations and disappear, we consult on your GTM strategy, train your teams to execute it, and roll up our sleeves to help you do it. Why "And1"? In basketball, an "and-one" gives you a chance to score 50% more points. That's our mission: to help tech companies grow their revenue 50% faster than they could on their own. Our World-Class Team Led by practice leaders with 16 combined successful exits (acquisitions and IPOs), we're structured like a tech company GTM org because we are one. Our expertise spans GTM Strategy, Sales, Marketing & Demand Gen, Revenue Operations, Customer Success, and Solutions Consulting & Sales Enablement. Who We Serve We work exclusively with B2B SaaS companies selling into CPG manufacturers, retailers, restaurants, travel & hospitality, and commerce media. Our ideal clients have product-market fit and strong funding, but struggle with GTM execution, hiring mistakes, misaligned incentives, or revenue plateaus. The Team Approach, Not Just a Consultant Throughout 12-month engagements, we bring the right expertise at the right time: whether you need a fractional CRO, Rev Ops support, sales training, or customer success optimization. We leverage proven playbooks from 85+ years of collective experience to help you avoid costly mistakes and find the smooth road to scale. Proven Results • 100% ARR growth in 12 months • 3x ARR growth in 2 years • Successful restructuring to scale from $50MM to $150MM ARR We're built to be your generational partner: from early traction through predictable growth to a successful exit. Because hope is not a strategy. Great strategy combined with flawless execution is the winning combination for success. Let's build your playbook together.