Applaud CTO and AI expert Duncan Casemore has thoughts on where to draw the line between personalized HR support and creepy behavior.

Applaud is the AI-powered HR Service Delivery (HRSD) platform built to reduce HR workload for global enterprises. Trusted by brands like Estée Lauder Companies, Experian, and Smith & Nephew, Applaud is built to complete work, not just track it. While traditional systems focus on backend case workflows or just link to documents, our AI agents intercept repetitive inquiries at the source and execute routine operations directly within your existing technology stack. By meeting your workforce in Teams, Slack, or mobile, Applaud drives instant adoption and slashes inbound case volumes by up to 90%. When cases do reach your desk - like visa renewals, letter requests and employee relations - Applaud’s human-AI augmented partnership takes over. Our AI agents work with your HR team to summarize histories, surface policy insights, and orchestrate cross-system actions, empowering them to smash through their caseload with unprecedented speed. Stop just managing cases. Start resolving them.