APPLY CEO Ali Alkhafaji Ph.D. published a piece for The AI Journal exploring why AI opportunities aren't making existing processes slightly better.
Published
Signal category
Research & Knowledge
Quote
“In his latest piece for The AI Journal, our CEO Ali Alkhafaji, Ph.D. explores why the biggest AI opportunity isn’t making existing processes slightly better.”
— APPLY team
Company
- Industry
- Business Consulting and Services
- Location
- Vancouver, CA
- Company size
- 706 employees
APPLY is a global ACx (Agentic Customer Experience) partner — client-obsessed, built for a new era, and convinced that the next generation of customer experiences will be built by people who can connect the dots others don't see. Our 650+ specialists came from iconic retailers, famous brands, and renowned consultancies. Different paths, same conviction: craft mastery and agentic intelligence, applied together, in deliberate service of the customer. Agentic isn't a layer we bolt on. It runs through everything — strategy, experience, delivery. Real capability, not pilots and promises. What we learn from one industry sharpens what we do in the next, and back again. The cross-pollination compounds. Loyalty becomes fandom. Fandom becomes growth. We've helped transform companies like Arc'teryx, Lululemon, Kraft Heinz, the NFL, Moderna, and Atlassian. We apply. So you can move faster without leaving behind what makes the work worth doing. applydigital.com