Astra Sweets launched a new Roodthooft Candy campaign featuring Belgian icon Marijn Devalck.
Published
Signal category
Products & Services
Quote
“Voor onze nieuwe Roodthooft Candy-campagne zochten we iemand die minstens even Belgisch, herkenbaar en tijdloos aanvoelt als ons snoepje zelf.”
— Astra Sweets team
Company
Astra Sweets
A passion for sweets
- Industry
- Consumer Goods
- Location
- Turnhout, BE
- Company size
- 219 employees
Astra Sweets adds flavour to the confectionery sector. From our plants in Turnhout (BE), Harlingen (NL) and Nijkerk (NL), we bring delight to consumers in over 25 countries with our delicious sweets. We mainly develop and manufacture private label products, but also have a number of strong brands in our portfolio, including Frisia. Within 3 product categories: gums, mallows and UFOs, we capitalise on trends and develop new ones ourselves, in order to give clients every opportunity and to surprise consumers. Innovation, quality and service play a major role in our organisation.
Founded 1924