Legal & RegulatoryEvent: September 1, 2026
Atom11's bid automation system has guardrails to safeguard against soft reserves.
Published
Signal category
Legal & Regulatory
Quote
“FTC sued Amazon over implementing Soft reserves on advertising driving up CPC and increasing ad revenue”
— Neha Bhuchar|Atom11 team
Company
Atom11
Full funnel, retail aware Amazon Ads software
- Industry
- Software Development
- Location
- San Francisco, US
- Company size
- 14 employees
Atom11 is an award-winning, Amazon PPC automation & optimization software. It combines ads with retail signals like inventory, pricing, PPC cannibalization, and competitor activity to drive 20% better performance. Built for agencies, large brands, and sellers, atom11 will help you automate, optimise, and scale Amazon ads with unified data & actionable insights. Book a demo today!
Founded 2022