AudienceLed presented an episode featuring Kyle Lacy, CMO at Docebo, and Brian Montoya discussing AI feature parity, customer trust, brand narrative, and AI search and chatbots.

The new way to go-to-market is with your market. Buyers are less reliant on brands for making buying decisions than ever. They have better options now. They're: → Talking with peers on LinkedIn and in communities → Listening to experts on podcasts and newsletters → Asking vendors they already work with for referrals Buyers are tuning out brands they do not trust, and turning to people they do. AudienceLed is the only B2B demand generation agency built to scale pipeline through customer, partner, and influencer marketing. We co-create and distribute demand generation campaigns with the people, brands, and places your target buyers trust. More named accounts and ICP buyers see your brand, and when they do, more of them engage — because of the messenger. HOW IT WORKS: The Surround Buyers with Trust System ☑ Continuous Social Proof — We recruit customers, partners, and influencers into campaigns through short video recording sessions, then produce videos, blog and social posts, and ad creatives that validate your narratives and showcase proof. ☑ Continuous Distribution — Organic distribution is built into every campaign to the featured third party's audience. Then we add hyper-targeted paid distribution through social media ads and high-fit newsletters, podcasts, events, and communities. ☑ Continuous Demand Gen — Growing intelligence, relationships, buyer engagement signals, and meetings booked — all passed to your team in Slack and CRM. - The result? More buyer engagement. Better conversion rates. Faster, more efficient growth. See how it works → audienceled.com