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PartnershipsEvent: September 2, 2026

Authentic Brands Group welcomed Charlie Puth to the Lucky Brand family.

Published

Signal category

Partnerships

Quote

We also welcomed Charlie Puth to the Lucky Brand family, bringing together music and style in a partnership that feels like a natural fit for both Charlie and Lucky.

Margo Oshry|Authentic Brands Group team

Company

Authentic Brands Group

Authentic Brands Group is the world’s leading owner of sports, media, entertainment and lifestyle intellectual property.

Industry
Technology, Information and Media
Location
NY, US
Company size
703 employees

Authentic Brands Group (Authentic) is a global brand and entertainment platform that owns and invests in iconic intellectual property and cultural assets. It accelerates brands through a set of specialized businesses that combine powerful storytelling, premium content, unforgettable live experiences and global commerce. Through a network of more than 1,700 best-in-class licensees and strategic partners across 150 countries and expansive distribution, Authentic’s brands drive more than $38 billion in annual systemwide retail sales worldwide. Authentic’s diversified portfolio spans more than 50 brands and reaches nearly one billion social media followers. Its roster includes Reebok, Champion, Shaquille O’Neal, David Beckham, Kevin Hart, Sports Illustrated, Elvis Presley, Muhammad Ali, Marilyn Monroe, GUESS, Aéropostale, Nautica, Eddie Bauer, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Izod, Van Heusen, Dockers, Ted Baker, Hart Schaffner Marx, Vince, Barneys New York, Judith Leiber, Quiksilver, Spyder, Billabong, Volcom, Roxy, RVCA, DC Shoes, Prince, Sperry and Hunter. For more information, visit corporate.authentic.com. ***We have been made aware of fraudulent job offers and interview requests being sent by individuals falsely claiming to represent Authentic. These scams are often initiated via email, employment websites and social media, and may include fake interview requests, offer letters or attempts to collect personal and financial information. If you believe you've been contacted by someone impersonating an Authentic team member, please report it immediately by emailing peopleandculture@authentic.com.***

Founded 2010

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