AUTONOMi published a study by Harvard/GM on dealer ad spend, finding a 62% figure where ad dollars have no defensible link to a sale.

AUTONOMi is the automotive growth infrastructure platform built on the only promise the industry hasn't made yet: complete transparency. Your media spend goes directly to the platforms — Google, Meta, TikTok, YouTube, and five others — at platform rate. No markup. No trading desk margin. No rebate collected on your volume and kept by a vendor. Your data stays yours. Your ad accounts are yours. Your campaign history, your audience segments, your conversion signals — built in infrastructure you own and control from day one. Your reporting connects spend to sold vehicles. Not impressions. Not clicks. Cars sold, service appointments booked, customers retained. 250+ dealerships. 3.5x average ROI increase. 92% retention rate. Built for single-rooftop operators and dealer groups who are done funding a model that was never designed to serve them. From $799/month. No long-term contracts after 90 days. Marketing With Nothing To Hide. goautonomi.com