Axe & Kettle noted that REFY launched its Skin Base Skin Tint with 12 creators reviewing it without approval.

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"White-hot beauty labels fade fast" was the opening line in Business of Fashion's recent 'How to Build a Forever Beauty Brand' report. In a category with one of the most…

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About Axe & Kettle

🌐 WHO ARE WE? Specialists in luxury brand marketing and digital transformation. Our experience and expertise make us the ideal partner for ambitious and forward-thinking companies looking to make their brand better, website smarter and content sharper. 🌐 OUR MISSION We help brands harness the transformative power of digital marketing to create memorable online experiences and fuel growth. 🌐 THE TRUE VALUE OF DIGITAL MARKETING Brand marketing is a continuous cycle not a one off event. An ‘always-on-and-ever-evolving’ approach is essential when engaging with your audience. The true value of digital is nurturing customers for life, not catching their interest for a few seconds.

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