aytm employee Glenn Fleischman is joining Insight Platforms on September 15 to walk through where AI is actually landing in a research workflow

aytm is a consumer insights and market research platform built for modern consumer intelligence—fast enough for business timelines, rigorous enough for high-stakes decisions. Organizations use aytm to design surveys, run studies, and analyze results in a single connected system. The full range of quantitative research methods—MaxDiff, choice-based conjoint, Van Westendorp, TURF, pricing optimization, Gabor-Granger, monadic and sequential monadic testing, and more—is built in by default, so every study is defensible from day one. Skipper, aytm's AI suite, works at every stage of the research process: drafting surveys from a brief, surfacing key findings, translating studies across 40+ languages, and coding open-ended responses at scale. Researchers stay in control of every decision. Teams use aytm across the full research lifecycle—concept testing, brand tracking, ad testing, pricing research, segmentation, customer satisfaction, attitudes and usage studies, and path-to-purchase research. Every solution area lives in one platform, so understanding compounds over time. Our integrated panel reaches 100M+ respondents across 50+ countries, with real-time pricing and guaranteed delivery. Built-in data quality controls mean results your team can stand behind. Teams that run research on aytm complete studies 60% faster and run 3× more studies per quarter—without adding headcount. Engagement options range from full self-serve to on-demand research expert support, so the platform adapts to how your team works. aytm is SOC 2 Type II certified, GDPR and CCPA compliant, and built for enterprise-grade security. Lighthouse Academy provides training and certification for research teams at every skill level.