ba&sh launched Happiness Therapy as a new product offering.
Published
Signal category
Products & Services
Quote
“ba&sh Happiness Therapy to life!”
— Emilie BENETEAU|ba&sh team
Company
ba&sh
join the team.
- Industry
- Retail Apparel and Fashion
- Location
- Paris, FR
- Company size
- 1,149 employees
A shared love for fashion led best friends Barbara Boccara & Sharon Krief to create ba&sh in 2003. Their idea? To bring their dream wardrobe to life so that they could share it with other women. A brand truly made by women for women Found in more than 400 points of sales around the world, the ba&sh style remains distinctly Parisian, uniting an expression of freedom with an easy, joyful elegance. It is easy to recognize a ba&sh dress… The key? The happiness of the woman wearing it. In 2015, L Catterton private equity firm acquired a 50% stake in the Parisian brand to sustain its development and international expansion, with the support of LVMH expertise and wide network.
Founded 2003