Ballantine Digital published a new guide covering what to look for in industrial marketing, including relevant industrial experience, technical buying cycles, matched services to goals, clear execution and reporting processes, and lead quality measurement instead of submissions.
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Public post
Hiring help for industrial marketing is not the same as hiring a general marketing vendor. In manufacturing, the buying group usually includes engineers, plant managers,…
Company
Ballantine Digital
Ballantine Digital is a family-owned, 3rd generation company that specializes in B2B industrial marketing.
- Industry
- Marketing Services
- Location
- Ridgewood, US
- Company size
- 2–10 employees
About Ballantine Digital
Ballantine Digital helps manufacturing and industrial companies drive sales growth through trusted industry expertise and a results-driven digital marketing approach.
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Latest activity from Ballantine Digital
11 signals
Presence & Recognition
Ballantine Digital pulled an episode from the Manufacturer's Mindset archive featuring Chief Revenue Officer Ben Hanfling at Bay Cities Metal Products.
Research & Knowledge
Ballantine Digital published a post on picking a marketing agency when you make things for a living.
Research & Knowledge
Ballantine Digital published a piece on what to review in a B2B SEO audit when a manufacturer is involved, covering lead quality, technical setup, keyword alignment, content depth, and conversion paths.
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