Ballast Advisory is exploring agent-assisted selling workflows with a Claude-native toolkit.
Published
Signal category
Products & Services
Quote
“we're both exploring agent-assisted selling workflows. He's sending over a Claude-native toolkit.”
— Jennifer Foley|Ballast Advisory team
Company
Ballast Advisory
Fractional product leadership for teams that need senior strategy, discovery, & roadmaps—without the full-time hire.
- Industry
- Business Consulting and Services
- Location
- Boston, US
- Company size
- 1 employees
Ballast Advisory is a fractional product management consultancy helping startups and growth-stage teams get senior product leadership without a full-time hire. We partner with founders, VPs of Product, and leadership teams to drive the work that moves a business forward: product strategy, customer discovery, roadmap development, prioritization, and go-to-market planning. Whether you're navigating a critical product decision, filling a leadership gap, or building the foundations for scale, we bring 20 years of product experience to the table—embedded in your team, focused on outcomes. Our approach is hands-on and pragmatic. We don't parachute in with frameworks and slides; we do the work alongside your team—running discovery, shaping roadmaps, aligning stakeholders, and helping you build the product muscle to keep going after the engagement ends. Founder Jen Foley has led product at Wayfair, Babylist, Pivotal Labs, IBM, and Cognizant, spanning consumer marketplaces, enterprise software, and everything in between. Fractional product leadership. Strategy, discovery, and roadmaps—on demand. Based in Boston. Available everywhere. 📩 jen@ballastadvisory.com 🔗 ballastadvisory.com