Basis spoke with Sara Maskivish, SVP of Market Enablement- Verification with Protected by Mediaocean, discussing brand suitability, MFA and AI-generated content, and advertiser money leaving on the table.

Basis is a global provider of media automation and programmatic advertising software and services for enterprises. The Basis platform consolidates digital operations across programmatic, publisher-direct, connected TV (CTV), search, and social to unify and streamline campaigns. Basis integrates otherwise disconnected processes, systems, and point solutions to create a seamless workflow and centralized system of record for digital advertisers. Headquartered in Chicago, Basis is renowned for its commitment to employees and workplace culture.