BAYARD colleagues Daniel Lorbach and Sasaphin Lennartz attended the DataCampus KnowHow Days in Hamburg for three days focused on data strategy, data governance, data quality, and KI.

We enable our customers to create the most business value out of their Product Content. #PIM #PXM #MDM #GDSN BAYARD, a company of the Markant Group, enables companies to lay the foundations for digital commerce with data syndication services. With long-standing experience in product content management consulting, comprehensive competencies in the implementation of PIM solutions and its own BYRD technology, the experts at BAYARD are the right partners for digital transformation. With BYRD, BAYARD offers an intelligent product content lifecycle management technology with industry-specific solution packages that can be used immediately without any customisation or implementation effort. BYRD not only includes customised modules for Product Information Management (PIM), Product Content Syndication, Product Content Aggregation and AI-based product classification, but also the established GS1-certified GDSN data pool b-synced. Retail companies such as the Schwarz Group, Douglas, Migros and Colruyt, consumer goods manufacturers such as Danone, the Radeberger Group, Werner & Mertz and Cosnova have significantly improved their data quality and efficiency in procurement, aggregation and syndication of product content with the help of BAYARD's services.