Bazaarvoice and Bacardi hosted a discussion featuring Samantha Landry and Audra Fields discussing Bacardi's strategy to convert creator link clicks into add-to-cart actions and jump 20 positions to page one on Target.com.
Published
Signal category
Presence & Recognition
Quote
“Join Bacardi's Samantha Landry, alongside Bazaarvoice's Audra Fields, as they discuss how the iconic brand did just that.”
— Mohamed Hassan|Bazaarvoice team
Company
Bazaarvoice
Be Discovered. Be Trusted. Be Chosen.
- Industry
- Software Development
- Location
- Austin, US
- Company size
- 1,750 employees
We’re Bazaarvoice—the world’s most trusted network of authentic consumer voices. Founded in 2005, Bazaarvoice is headquartered in Austin, Texas, with offices in North America, Europe, and Australia. We source, verify, and amplify authentic ratings, reviews, photos, and videos at scale—helping 13,000+ of the world's leading brand and retail sites reach shoppers, build trust, and drive conversions. In an era of rising AI agents and consumer skepticism, Bazaarvoice provides the gold standard in trust, with 97% of our billions of pieces of content reviewed for authenticity. Put simply, we help brands and products be discovered, trusted and chosen by shoppers and AI.
Founded 2005