Bee Ethical Limited is associated with the Air Abulance service.

Growing sustainable income isn't getting easier. You're expected to deliver better results with limited time, budgets and resources. At the same time, supporters expect more, and every decision must demonstrate value. We understand those pressures. We've worked alongside charities, CICs, community groups and other not-for-profit organisations, and seen first-hand the challenges of growing income, reaching new audiences and keeping existing supporters engaged while delivering day-to-day operations. Bee Ethical combines lottery expertise, fundraising technology, advanced reporting and strategic thinking to help organisations build sustainable income with confidence, protecting both supporter trust and regulatory compliance as they grow. We believe sustainable growth comes from understanding people. Using data and insight, we help organisations understand how supporters discover them, what motivates them to engage and what builds lasting relationships. By connecting acquisition, supporter journeys and retention, charities can make better-informed decisions, reach new audiences with confidence and grow in ways that protect supporter trust while meeting regulatory requirements. That understanding has shaped a portfolio of products and services designed around the challenges - supporting not-for-profits at every stage of growth: whether launching a lottery for the first time, growing an established programme or looking for practical fundraising expertise. Our first partnership began in 2016, before the lottery had even launched. Working together from planning stage, it has grown into the UK's largest lottery run by a single charity. Every organisation's journey is different, but the principle is the same: understand the challenge first, then build the right solution. That's how we've built lasting partnerships, and it's how we'll continue working with every organisation we support.

Founded 2016