Benevisi built a dedicated diagnostic engine named SegmentScope for the client, which ingests CRM opportunity files and product research survey data to pinpoint capability gaps across customer verticals.

Benevisi is a fractional marketing practice for deep-tech companies - cybersecurity, infrastructure, and developer tools - that turns complex technical products into predictable pipeline. Founder Sasha Mostofi-Jorgensen works two ways: building the marketing function and owning pipeline from the ground up for growth-stage startups, and partnering with marketing leaders at mid-sized companies to make their teams more effective. Both bring senior strategy plus hands-on execution (e.g., demand generation, ABM, marketing operations, and attribution) grounded in 20+ years marketing deep-tech products to technical buyers. Selected results: 10x inbound revenue built from scratch • 19x first-source ROI through award-winning ABM strategies. Past clients include A10 Networks, Aventi Group, Rollbar, Talend, and PerimeterX (now HUMAN).