Better Product Work is hosting a talk by Joakim Sundén at Umeå on Wednesday, September 9, featuring Breakfast from 8:00 and a talk starting at 8:10.

It is no secret how to build great products, and yet many companies are stuck in a project-based, stakeholder-steered model with teams disconnected from customers, products that miss the mark, and leaders buried in decisions that don’t scale. We’ve pioneered a better way. At Spotify, iZettle and other successful companies, we built an approach where empowered teams create extraordinary products while minimizing time-to-money. Now, we help CPOs, CTOs, and forward-thinking leaders make the same shift in their own organizations. With us, leaders gain: 🔸 Empowered teams that own the “what” and the “how” 🔸 Leadership alignment that connects strategy to execution 🔸 Modern operating models that enable scalable, sustainable growth We didn’t just read the playbook — we helped write it. And now we’re here to guide you on your transformation journey.