BEZI made a product named Ranch, which took 1.5 years to make and was announced after being developed.
Published
Signal category
Products & Services
Quote
“It took us 1.5 years to make and for very good reason. We didn’t announce it because we were not sure if we could make it… but it is here.”
— Ilay Karateke|BEZI team
Company
BEZI
We're making amazing labneh. Never heard of it? Think yogurt and cream cheese had the perfect baby 🤍
- Industry
- Food and Beverage Retail
- Location
- New York, US
- Company size
- 6 employees
We found ourselves entering social gatherings, snacks scattered recklessly around the table. Strawberries and carrots askew, we’d timidly ask, “Excuse me, where’s the labneh?” Horrified—or worse—confused looks would turn our way. “Well, I don’t know about labneh, but we have some hummus,” these so-called friends would answer. We were appalled. Time and time again, we entered parties, grocery stores, picnics, bowling clubs, period-drama nights, even our own fridges in search of this dippable goodness. Only to be met with a labneh-hole in our heart (and stomach). So, we took it upon ourselves to create Bezi: the labneh that labnehs better than any other labneh out there. High in protein, low in tang, and ready to party.
Founded 2024