Big Sky Communications published a blog article detailing lessons learned helping Customer Advocacy Programs expand globally.

Big Sky Communications is a customer marketing and advocacy agency that helps B2B technology companies turn customer relationships into business impact. For more than 30 years, Big Sky has worked with leading technology brands to build, evolve and manage customer programs that strengthen engagement, support sales and marketing priorities, and create lasting customer value. We work with clients at every stage, from assessing existing programs and building plans to managing day-to-day execution, content development, reporting, and measurement. Our team also helps companies put the right processes and technology in place to support their programs and make them easier to manage and scale. This includes using AI and automation to streamline workflows, scale content development, simplify customer data access and aggregation across key systems, and build greater efficiency into reporting and measurement. These capabilities give teams easier access to the information they need, reduce administrative work, and create more capacity for the human relationships at the heart of successful customer advocacy. With team members across North America, Latin America, Europe, and Asia, Big Sky brings deep experience in customer marketing and the technology industry. Big Sky Communications is part of Ruder Finn Group, one of the world’s largest independent integrated marketing and communications agencies.

Founded 1994