Bitmovin helped RTBF deploy Server-Guided Ad Insertion (SGAI) with the Bitmovin Player to create a more flexible approach to advertising across live and on-demand viewing.

Bitmovin is the Emmy award-winning category leader in video streaming infrastructure. The company has been at the forefront of industry innovation and all major developments in the online video streaming industry. Bitmovin built the world’s first commercial adaptive streaming player and deployed the first software-defined encoding service that runs on any cloud platform. Its cloud-native technology offers the most flexible and scalable media encoding, playback, and analytics solutions available, with unparalleled device reach, ease of integration, and world-class customer support. Today, the company’s solutions are used by over 400 customers worldwide, including the BBC, ClassPass, Discovery, fuboTV, Hulu and many more. For more information, visit www.bitmovin.com.