Blend announced a significant evolution, rebranding as a growth engineering company with CEO Josh Bouk and Chairman Sean Sweet moving into the role.

Blend is a B2B growth partner that engineers the systems behind predictable revenue. We help complex B2B companies turn their website, CRM, demand generation, and data into a connected growth engine. At the centre of this is HubSpot, as an operational backbone connecting marketing, sales, and customer experience. Around that, we design high-performing websites, engineer demand generation, and optimise for how modern buyers actually research and make decisions. Our Growth Engineering approach brings together strategy, technology, and execution. We align commercial goals with the systems that support them, so growth becomes more measurable, more predictable, and less dependent on short-term activity. Blend works with B2B organisations across SaaS, manufacturing, professional services, and other complex buying environments, partnering closely with leadership teams to turn marketing into a true growth lever.