BobaBeverage Innovations rolled out Cabana Refreshers featuring popping boba across 110 locations with Taco Cabana.
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One of my absolute favorite parts of marketing is watching a great insight turn into something consumers genuinely enjoy! ✨ Beverage carries the highest profit margin on…
Company
BobaBeverage Innovations
Where Flavor Gets Funky & Founders Get Fired Up. Home to Boba Lab, Red River Tea, and the boldest drinks in town.
- Industry
- Food and Beverage Manufacturing
- Location
- Rhome, US
- Company size
- 11–50 employees
About BobaBeverage Innovations
It all started with a simple question: What if the straw was the product? That bold idea launched a new era of sipping—and Boba Beverage Innovations was born. We're a team of beverage dreamers and doers, building crave-worthy brands that bring joy with every sip. From our bursting boba straws to fresh-brewed teas and fruity refreshers, we believe drinks should be delicious, disruptive, and never boring. Yes, boba might be the star child—but we play favorites with tea and refreshers, too. Our flavor lineup was made for today’s drinkers: Gen Z, wellness seekers, foodservice pros, and everyone who just wants a better beverage. 📍 Home of: Boba Lab – Pre-filled bursting boba straws that turn any drink into a moment Red River Tea – Fresh-brewed teas with bold flavor and clean ingredients Fruit-forward, feel-good energy with craveable vibes Hydration & Functional Beverages – Coming soon to fuel your next move We're not just building a product—we're building a category. We move fast, think big, and sip proud. 🚀 Backed by industry pros 🥤 Built for scale 💥 Obsessed with flavor If you’re in the beverage game, come sip with us. (Bonus points if you bring a boba pun.)
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Latest activity from BobaBeverage Innovations
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Products & Services
BobaBeverage Innovations shifted its focus from packaging and candy category teams to dispensed and fountain beverage category managers to accelerate marketing and implementation.
Products & Services
BobaBeverage Innovations launched the Boba Lab Boba Straws available at all +900 Kwik Trip stores and part of their Beverage Program.
Products & Services
BobaBeverage Innovations launched Boba Lab at Kwik Trip, Inc.
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