BoConcept entered into a new collaboration with Claudio Bellini to shape a new living and dining collection.

From Denmark to the world since 1952, BoConcept is the brand name of Denmark’s most global retail furniture chain, specializing in premium quality interior design for the urban-minded customer and creating outstanding modern and sophisticated living spaces at affordable prices. BoConcept's first store opened in Paris in 1993 and after 25+ years it is present in 65 countries with 300+ stores (expanding to 600+ in the next years). LOOKING FOR MULTI-UNIT FRANCHISE PARTNERS AROUND THE WORLD EXCITING INVESTMENT OPPORTUNITIES GLOBALLY! BoConcept is expanding globally and looking for Franchise Partners with a Multi-unit mindset and the intention and financial capacity to invest in several stores within an agreed geographic area. WHY JOIN BOCONCEPT FRANCHISE? • Global brand, with an outstanding reputation and demand worldwide • Successful business, expanding to 600+ stores in a few years • Experienced and solid franchisor, with a unique, proven and vibrant concept • Business concept with a quick generating cash flow model • High turnover per square meter and high gross margin and profitability • Unique “Interior Design Service” as a powerful tool to differentiate • Exceptional training and support in all business areas and retailing • High standard store opening process to help the stores perform from day 1 • Extensive Marketing, Communication & Visual Merchandising guidance and support OUR PRODUCTS • Premium quality and design, priced in the "affordable luxury"​ market sweet spot • Modern, functional and fully coordinated product collection, allowing extensive customization • Collaborations with world renowned designers, creating beautiful pieces with international appeal INVEST IN A SUPERIOR RETAIL FRANCHISE EXPANDING GLOBALLY PARTNER WITH A PREMIUM LIFESTYLE DESIGN BRAND JOIN A SUCCESSFUL BUSINESS, WITH A TOP POSITION IN THE GLOBAL FURNITURE SECTOR MORE INFORMATION: • Website: www.boconcept.com/franchise • Email: franchise@boconcept.com

Founded 1952