Brambles.ai hired Natalie De Luna as Chief of Staff.

Brambles.ai is building the agentic commerce layer for the open web. As consumers shift from search to AI-driven decision-making, the way people discover and purchase products is changing. AI increasingly influences what to buy, where to shop, and how to compare options. In this new environment, publishers and retail brands risk losing monetization to closed ecosystems. Brambles enables publishers and retail brands to embed AI-driven commerce directly on-site — retaining traffic, controlling monetization, and capturing value at the moment of intent. Unlike standalone chat widgets or traditional affiliate tools, Brambles functions as a monetization routing engine. We orchestrate affiliate, retail media, and performance-based revenue inside conversational flows, optimizing payout, availability, attribution, and performance in real time. What We Do • AI Monetization Routing Engine across affiliate and retail media networks • Enterprise JavaScript Module for lightweight on-site deployment • Shopify and retail integrations for AI-driven product discovery • WordPress plugin and publisher activation tools For Publishers • Capture AI-driven shopping intent without losing users off-site • Monetize via affiliate, retail media, or hybrid performance models • Control AI tone, monetization mix, and user experience For Retail Brands • Activate AI-driven retail media across publisher surfaces • Capture high-intent shoppers inside conversational flows • Deploy AI commerce without rebuilding existing infrastructure Our mission is simple: ensure the open web retains control of monetization in an agent-driven commerce era.