Breuninger is joining Bits & Pretzels 2026 as its exclusive Trachten Partner.

Breuninger, the fashion and lifestyle company, was founded in 1881 by Eduard Breuninger and today ranks among the leading omnichannel department stores in Europe. For over 145 years, Breuninger has set high standards in fashion, beauty and lifestyle with a curated selection of international designer brands alongside carefully chosen emerging labels. Launched in 2008, the online shop www.breuninger.com is one of the most successful platforms in the premium segment and is available in Germany, Austria, Switzerland, Poland, the Czech Republic, Belgium, the Netherlands, Luxembourg, Spain, Italy, Romania, Sweden and Denmark. Alongside a strong sense of style and an eye for emerging trends, Breuninger stands for a distinct focus on the customer. Services such as the Special Service, in-house tailoring, Click & Collect and online reservations, in-store ordering, as well as a shuttle service, ensure a seamless and considered shopping experience both in-store and online. Today, Breuninger operates 13 department stores across Germany and Luxembourg and employs around 6,500 people.

Founded 1881