BSF CEO Mark Frisch made the case for seafood growing when shoppers feel confident at the counter.

BSF is a privately held, American-owned seafood sourcing and distribution company providing retail and foodservice customers across the U.S. with reliable access to a diverse portfolio of seafood products. Leveraging a global supplier network, national distribution capabilities and decades of industry expertise, BSF combines a commitment to responsible sourcing and quality with personalized service to help customers navigate complex supply chains, food safety regulations and evolving market demands.