Bud employees Michael Cullum, Thomas Purton, Edward Maslaveckas, and Elliot Mort conducted in-depth conversations and workshops with over 70 Bud customers across 6 states in the US over 4 weeks.

Bud Financial (“Bud”) enriches financial data, identifying the likes of merchant, category, location and regularity of transactions, to provide actionable insights and readable inputs for LLMs in the financial services industry. Scaling rapidly, Bud has been a trailblazer in its use of AI since 2015. The company has enabled banks and fintechs worldwide to get customer context from their transaction data so they can personalize the banking experience, proactively manage risk and optimize their business operations. With tens of billions of transactions processed, Bud’s market-leading transactional enrichment, categorization and analysis helps financial institutions to become intelligent enterprises, fully harnessing their customer data and finding new, data-driven opportunities to grow.