BUDDY selected its new Electrolytes Hydration line as an Innovation at SIAL Paris 2026.

We are 3 Belgian brothers who were desperately searching for a healthy and effective alternative to energy drinks. That's when we decided to create buddy, an organic superfood-based beverage. With its unique combination of guarana, ginkgo biloba, and ginseng, buddy enhances focus and memory while providing a sustained energy boost with its 80mg of natural caffeine (equivalent to an espresso shot). 100% natural, organic, low in sugar and calories, buddy is the result of our passion and commitment to a healthier lifestyle. We are proud to share our product with you and hope that buddy will bring you as much joy as it does to us!