BUSUP CPO Maria Obiols writes in Capital Humano about the daily commute as a diversity issue.

BUSUP is a corporate mobility service provider, specialized in the efficient and flexible management of employee transportation, being the number 1 solution in the EU and Latin America, and the first company in the world to offer shared and flexible transportation. With more than 7 years of existence, BUSUP is a global company fully operational in the USA, Europe and Latin America, providing services to large corporations such as Amazon, Siemens, Cognizant, Santander, Merlin Properties, Ficosa, Movistar+, etc. Thanks to its continuous development, algorithms and innovative business model, the company manages to bring efficiency and comfort to passengers, customers, operators and public administration. Currently, the company serves more than 110 customers, operates more than 1,900 daily routes and moves more than 39,800 passengers a day. BUSUP's strong focus on sustainability also allows it to generate a triple bottom line impact: 1) economic: reducing the cost per passenger and the cost of attracting and retaining talent; 2) social: facilitating access to employment and employee quality of life; 3) environmental: reducing traffic and CO2 emissions. By the nature of its services, BUSUP generates a great positive impact on the environment. In 2022 alone, its services have enabled 1.8M cars to be taken out of circulation, saving its customers a total of 72,100 tons of CO2 in their employees' commutes. This represents a 75% reduction in the carbon footprint of these trips. Furthermore, BUSUP is engaged with inclusion. Its activity aims at improving access to employment, as well as equality and diversity, increasing opportunities for certain demographics such as women and adults under 24 years of age, who have lower levels of car ownership. In addition, BUSUP has been recognized in surveys as one of the best social benefits offered by companies.