Campfire announced that the new season of the podcast channel Responsibly Different is called Responsibly Human

At Campfire, we don’t do media the same way everyone else does. We’re an independent media strategy, planning, and buying agency because we believe media deserves a seat at the strategy table, not a place at the end of the creative process. Every media decision shapes how brands grow, how people experience advertising, and where investment flows across the media ecosystem. Campfire was founded in 2017 to close a gap we saw in the industry. While creative and branding often led the conversation, media was too frequently treated as a distribution plan instead of a strategic discipline. We work alongside creative partners to ensure great ideas are matched with equally thoughtful media strategies. Our approach is built on research, audience understanding, and execution. Every recommendation is tailored to the brand, the business objective, and the people we’re trying to reach. Whether it’s programmatic, search, paid social, retail media, television, audio, out-of-home, or local media, we build strategies around audience behavior and communication goals, not predetermined channel mixes or the latest industry trend. We believe every channel has a role. National platforms can create scale. Local media builds familiarity, trust, reflects communities, and provides context that algorithms alone cannot. The strongest media strategies recognize the strengths of each and invest accordingly. For nearly a decade, we’ve helped regional and national challenger brands make smarter media investments through independent thinking, transparent partnerships, and measurable outcomes. We combine data, technology, and human insight to create media strategies that are as accountable as they are effective. Because where you invest influences what grows.

Founded 2017