CANOPY launched CANOPY 2.0, a new version of its product.

Canopy Talent is the athlete management and brand partnerships company built for the athletes shaping the future of Olympic sport. CANOPY represents a hand-picked roster of collegiate and professional athletes, the majority of them women, who are building real audiences and redefining what an athlete brand can be, on campus and beyond. We sit at the intersection of three forces reshaping sports right now: the NIL era, the rise of women's sports, and the growing commercial power of Olympic athletics. For our athletes, that means brand partnerships in fashion, beauty, wellness, and CPG that actually reflect who they are, not just a check. For the athletic departments, rights holders, and brands we work with, it means a direct line to identity-driven partnerships across the collegiate and professional ranks. Founded by a former entertainment attorney and an investment professional who bring legal, media, and capital expertise to every deal, CANOPY is creator-first by design. We sign athletes we believe in, then build the infrastructure, strategy, deals, and long-term brand equity, to help them win on and off the field. Follow along as we grow the roster and the movement.

Founded 2025