Canopy Creative notes that Reddit is testing a new campaign optimisation goal focused on 15-second video views.

Canopy Creative is a Dublin-based, purpose-driven creative agency. We work with brands, social enterprises and local councils to help them clearly and credibly communicate their environmental and social impact. Our work sits at the intersection of strategy, creativity and delivery. We provide practical, social-first marketing support that helps organisations build trust, increase visibility and connect with the communities they serve — without greenwashing or over-claiming. Our services Social media management We manage social channels with a long-term view, focusing on consistency, clarity and community. Our approach helps organisations demonstrate their values through action, not slogans. Content creation We create social-first content that turns complex CSR and ESG activity into stories people actually understand. From photography and video to copywriting and design, our work is human, engaging and purpose-led. Paid social advertising We plan and manage paid social campaigns that amplify impact-driven work and reach the right audiences. Our focus is on relevance, clear messaging and measurable outcomes. Creative campaigns & marketing support We support organisations with wider creative marketing needs, including campaign concepts, messaging, digital assets and launch support. We work as an extension of your team, combining strategic thinking with hands-on delivery. Our approach We believe purpose-led communication should be open, honest and accessible. Good work shouldn’t be hidden in reports or reduced to tick-box statements — it should be shared clearly and communicated with integrity. The name Canopy reflects how we work: providing structure, guidance and visibility so meaningful work can grow and be seen. If you’re doing work that matters, we’re here to help you communicate it well.