Captello published a 2026 guide on turning booth activations into pipeline instead of just foot traffic.

Captello is the only event-to-revenue intelligence platform, the lead capture system of record for enterprise event programs. Events don't have an ROI problem. They have a memory problem. Captello is the system of record that ties every lead, meeting, and conversation to closed pipeline. It captures every interaction across trade shows, conferences, and field programs, enriches each one, and routes it to your CRM in real time, so Sales, Marketing, and Events work from the same record and can prove the revenue an event creates. Four core pillars, plus an Event Operations track that runs the floor: • Lead Capture: capture and enrich every lead into your CRM as attributable pipeline. • Meeting Management: book and run executive meetings, and attribute each one to pipeline. • Activations and Engagement: capture and score engagement, so sales works the buyers most likely to become revenue first. • Event Revenue Intelligence: attribute event-sourced pipeline to closed-won revenue, the proof a CFO trusts. • Event Operations (parallel track): on-site execution for show organizers and for corporate teams running their own events. A profitable company, built without venture funding and nearly a decade in market, Captello is trusted by enterprise teams including AT&T, IBM, Amazon, GE, Philips, and Thomson Reuters. Security and governance are enterprise-grade: SOC 2 Type 2, ISO 27001, HIPAA, and GDPR. Capture every lead. Captivate every buyer. Capitalize on every event, from intelligence to revenue. Set up a personalized demonstration with the Captello Team. We’re ready to help you today! http://www.captello.com/