Sales & MarketingEvent: September 3, 2026
Capuchin Behavioural Science announced that Mini Moons became the largest contributor to value growth in the Mochi & Bites category within their first months on sale.
Published
Signal category
Sales & Marketing
Quote
“Mini Moons are bite-sized versions of the brand’s mochi ice cream. Little Moons says they became the largest contributor to value growth in the Mochi & Bites category within their first months on sale.”
— Patrick Fagan|Capuchin Behavioural Science team
Company
Capuchin Behavioural Science
Scientific Thinking for Irrational Minds
- Industry
- Advertising Services
- Location
- London, GB
- Company size
- 5 employees
In two sentences, Capuchin Behavioural Science allows you to combine psychology and data to reveal how to predict and change your audiences' behaviour. Then apply behavioural science for better results. Our website (www.capuchin.cc) is probably the best place to start - it explains simply, with concrete examples how to use psychology and data to drive hard commercial results.