Carents | The Dedicated Hub For Caring For Ageing Parents delivered 12,958 article views on its co-created feature during the campaign.

Carents is on a mission to transform the experience of ageing for the better—for those caring for elderly relatives and for the elderly themselves. We recognise and support the millions of mid-life adults who are stepping up to care for their ageing parents, a group we call carents. Founded in 2020 by Dr Jackie Gray, a GP and Consultant in Public Health Medicine with over 30 years of experience, Carents was born out of personal insight and professional expertise. Jackie’s journey caring for her own elderly father revealed the challenges and isolation that many carents face, alongside a shortage of suitable information, services, and support.