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Technology & InfrastructureEvent: September 2, 2026

Carwow adopted Hightouch as its MarTech stack, moving from behind the pack to the front row.

Published

Signal category

Technology & Infrastructure

Quote

the adoption of Hightouch. Overnight, it moved us from behind the pack to the front row in our MarTech stack

Roman Petrochenkov|Carwow team

Company

Carwow

Car-change? Carwow.

Industry
Technology, Information and Internet
Location
London, GB
Company size
612 employees

We're Carwow. The home of in-depth car reviews and epic drag races with over 11 million YouTube subscribers. We know changing your car's a big deal, so whether you're buying new, buying used, leasing or selling, we'll give you total confidence in your choice. We don’t hold stock – just honest opinions, clear prices, and a network of trusted dealers to help you find the right car for you. No stress. No costs. Just cruising. That’s great news for dealers, too. With access to millions of customers, we help our dealer partners fill forecourts, lower costs, and sell more than ever before. And as a place to work? We’re a dedicated team of over 600 experts across the UK, Germany, Spain and Portugal. But we’re not all petrol heads (well, maybe Mat is). We're curious, humble, and empowered individuals relentlessly driven and passionate about creating the best car-changing experience, and a fantastic place to work. Ready to kick your career up a gear? We’re hiring at www.carwow.co.uk/jobs

Founded 2013

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