CelerityHat appointed Karthik Shanmugam as Director, Partner Sales Acceleration.

CelerityHat delivers Alliance Orchestration as a Service (AOaaS) - a category-defining model that helps ISVs and SIs transform partnerships into scalable revenue engines. We go beyond traditional alliance management by designing, enabling, and executing structured co-sell motions, ecosystem GTM strategies, and partner-led demand generation, ensuring that alliances consistently translate into qualified pipeline, accelerated deal velocity, and measurable revenue outcomes. CelerityHat supports ecosystem growth and co-sell motions with industry leaders such as Salesforce, Databricks, Snowflake, Google Cloud (GCP), AWS, Microsoft, SAP SuccessFactors, MuleSoft, Boomi, Workato, and more. We turn partnerships into predictable revenue engines — driving measurable outcomes from strategy to execution.