CELSIUS became the show's first-ever energy drink sponsor

Celsius Holdings, Inc. is a global beverage company and maker of premium, lifestyle energy drink CELSIUS – the better-for-you, zero-sugar alternative to traditional energy drinks. CELSIUS inspires global communities of fitness enthusiasts and promotes active lifestyles by disrupting the rapidly growing performance energy space. CELSIUS inspires people to LIVE FIT by empowering them to achieve their daily goals and maintain an active lifestyle. Living fit is about more than just fitness, it’s a mindset and a lifestyle embodied by those who push their limits and hustle every day. Every drop is Essential, and every fruit-forward flavor is refreshing, functional and balanced. With an expansive portfolio of flavors and formats, from CELSIUS to Fizz-Free to On The Go powders, CELSIUS is the perfect pick-me-up to help individuals LIVE FIT every day.