Center for Green Market Activation (GMA) trucking member Google expanded its pilot procurement to include 63 class 8 zero-emission trucks set to deploy on an all-new electric route in Texas.

The Center for Green Market Activation (GMA) - a US-based, globally focused nonprofit - fills a previously unmet need within the climate solutions ecosystem. Through innovative procurement approaches and collaborative alliances, GMA catalyzes and scales the uptake of low- and zero-carbon goods and services in the hardest-to-abate sectors. Through an organizational design that combines shared infrastructure and expertise with sector-specific programs, GMA consolidates a range of value chain mitigation initiatives under a single non-profit umbrella. Our goal is to help companies ramp up their Scope 3 mitigation actions quickly, whether they start with a single sector or a more comprehensive approach, while also helping suppliers access new sources of funding that pave the way to commercial scale production of critical climate technologies.