Certinia is bringing the AI-native fix to Dreamforce to help teams deliver outcomes more efficiently.

The services economy is undergoing a structural reinvention. New, outcome-based business models are emerging, human-AI teams are supercharging delivery, and customer expectations are demanding shorter, faster, time to value driving a new revenue logic. Certinia is the only System of Action that powers modern services organizations with a unified source of truth for your business, services expertise and reasoning that’s sharpened with every decision, and agentic action where and when you need it - bringing the right knowledge and judgment to every action across the services lifecycle. Purpose-built for professional services, customer success, and financial management, Certinia’s System of Action autonomously performs administrative tasks, increases capacity, and accelerates delivery. The result: services organizations maximize margins, deliver faster time-to-outcome, and grow customer value with certainty.