Channel Fusion published a blog exploring how building products brands can create a more connected and scalable distributed marketing model.

Founded more than 20 years ago, Channel Fusion provides brands and their channel partners with an ecosystem of channel marketing technologies, solutions and services. By coupling innovative technologies, industry expertise and a relentless customer-focused support team, we provide a unique combination of platforms, products and people. Our purpose is simple: inspire our clients to achieve their desired outcomes by transforming channel marketing into impactful business results. We do this by ensuring an understanding of your desired outcomes first and then deploying tailored solutions using a disciplined process to achieve those outcomes. Once a program is operational, our support team of Fusers becomes an extension of your brand to ensure your channel partners have an optimal customer experience while maximizing their marketing investment in your brand. Our account leadership teams stay involved every step of the way to ensure programs continue to exceed expectations and drive your desired outcomes.