Churney reported that US D8 ROAS increased by 64% and cost per subscription decreased by 20% after Blinkist stopped asking Meta for a conversion and sent each new user's pLTV within hours of first session.

Churney is the prediction layer that empowers teams scale decisions across marketing, AI, and growth using first-party data. We use causal ML to predict long-term customer value and activate those signals where paid channels learn, so acquisition targets valuable customers, not just fast conversions. The same layer is extending into GenAI, grounding model training and rewards in real business outcomes. Trusted by growth teams at brands including: Zapier, Underoutfit, and Headway. SOC 2 compliant.